![]() ![]() By designing a streaming service focused on retail businesses, Atmosphere is meeting the needs of two underserved markets, businesses looking for quality, free, audio-optional TV programming, and advertisers that have never been able to effectively buy media to reach an out-of-home audience on TV screens." Atmosphere, which became profitable in Q4 2020, provides the hardware and free programming to businesses, monetizing its content through its proprietary advertising platform and through paid subscriptions, which allow venues to run their own house ads between the programming. "Atmosphere's tapped into something no other content company has ever attempted, single-handedly defining the streaming TV-for-business category. "TV programming for businesses isn't broken, it was never right in the first place," said Leo Resig, co-founder and CEO of Atmosphere. ![]() Atmosphere content includes both owned-and-operated channels such as Chive TV and Happy TV, as well as those created with partners including Red Bull, X Games and America's Funniest Home Videos. Over the past year, the company nearly doubled its customer footprint despite widespread shutdowns, streaming more than 250,000 hours per day in aggregate and reaching over 15 million unique viewers each month. Optimized for viewing in public spaces, the platform's eye-catching content spans more than 50 channels encompassing viral video compilations, extreme sports, lifestyle, ambient nature and entertainment. #VALOR EQUITY PARTNERS SERIES#Valor previously invested in Atmosphere's Series A round through its Valor Siren Ventures Fund alongside S3 Ventures.Ītmosphere's streaming platform provides short-form audio-optional TV programming to more than 11,000 restaurants, bars, gyms, hotels, doctor offices and other venues across the country. Chicago-based Valor is a leading growth-focused investment firm with past early-stage investments in companies including Tesla, SpaceX, BitGo, Dataminr and GoPuff. The funding round will enable the free, ad-supported streaming platform to extend its lead as a cable-killer in the global commercial TV market as businesses increasingly migrate to options that deliver better engagement, value and results. The deal, which comes less than a year after the company raised $14 million in its Series A round, values Atmosphere at $275 million. AUSTIN, TX – Atmosphere (the worldwide leader in streaming TV for businesses announced today a $25 million Series B investment from Valor Equity Partners. ![]()
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